Retailers see sales growth in global ecommerce

April 03, 2012 Author by Michael Smithson
Categories : 
Merchant Services


Apparel retailers are developing ecommerce sites in global markets to sell to overseas consumers.

The promise of huge global sales growth has lured big-time apparel retail brands like J. Crew into the market. J. Crew recently launched its new ecommerce platform, which will allow the company to expand distribution in overseas markets. Now, the company will be able to deliver merchandise to 107 countries and accept credit card payments in more than 41 currencies.

Once U.S. companies open web-based storefronts that accommodate credit card processing from a wider span of countries, they are seeing web traffic growing 10 percent to 30 percent from global consumer traffic, said FiftyOne chief strategy officer Kris Green. The company develops web platforms for U.S. businesses that want to participate in the international market.

International merchants are also catching on. According to Internet Retailer, Italian clothing manufacturers are developing online storefronts so they can make their high-quality goods available to purchase from anywhere at anytime any time. Fashion sales are currently the best performing sectors on Italian ecommerce, according to research by Netcomm,  that was reported by the source. The fashion industry increased 38 percent in year-over-year sales growth in 2011.

Many fashion retailers are engaging in ecommerce as an opportunity to expand internationally,  Lodovico Marenco, founder of web marketing and ecommerce consultancy of LML company told Internet Retailer. Businesses can increase sales and revenue outside of swelling domestic markets by broadening their offerings overseas, he said.

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